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如何成为一名优秀的企业家
发布时间:2019.06.22 | 发布人:标杆考察网

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某件事足够重要时,即便缺乏胜算,你也应该去做。 ——Elon Musk,特斯拉汽车和SpaceX公司的CEO


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别人当作疯子,我们却认为是天才。因为只有足够疯狂才能改变世界。 ——乔布斯


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风险时刻存在着,大转变创造新机遇,开创新天地。 ——Sophia Amorous,美国女性服饰销售网站Nasty Gal(坏女孩)的创立人。


美国在线公司(AOL)的共同创始人。.png

发明是一种团队活动,所有的伟大发明都来自于团体——Steve Case,美国在线公司(AOL)的共同创始人。


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比生活工作更重要的是激情,可以服务世界并提升自我——Richard Branson,维珍航空创始人


Guy Kawasaki,硅谷著名的风险投资家、Garage.com风险投资公司董事局主席。.png

造就一个伟大的企业是为了什么?是因为创业者想改变世界,而并不是为了赚快钱——Guy Kawasaki,硅谷著名的风险投资家、Garage.com风险投资公司董事局主席。


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我从不梦想成功,但我为梦想而努力——雅诗兰黛


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你可以梦想、设计创作并建造世上最美丽的地方,但总需要有人来付诸实现 ——Walt Disney


成功企业家应该拥有怎样的素质?怎样才能让优秀的创意能成为另一个成功案例?还有,企业家怎样才能把创意转变成公司的收益?

他们坚持 (They're persistent)

Launching a startup is a marathon, not a sprint. It requires stamina, and you have to be fit to sustain the lifestyle. Founders inevitably come up against failure on a daily basis. While some ideas work, more often they don't. You try, fail, and try again.

Nine to five? Forget about it. Most startup teams clock 80 to 90 hours a week in the launch phase. As one tech entrepreneur recently told me, having an idea is just the first step on a long road. You have to have the intestinal fortitude to put your head down and get through the process.

创业是一场马拉松,并不是一个短期过程。这需要毅力,你必须承受。创业者每天不得不面对可能的失败。的确有项目成功了,但更多的是失败。屡战屡败,屡败屡战。

朝九晚五?别做梦了。绝大多数创业团队起步阶段每周要工作80-90小时。最近有一位科技行业的企业家告诉我,拥有一个项目只是万里长征第一步,你必须要有定力沉下去,通过艰难漫长的创业过程。


他们善变 (They're adaptive)

The startup world can be a jungle, and the most successful entrepreneurs have a keen ability to quickly adapt to their habitat. So much can change from the inception of an idea to the final product -- unforeseen problems arise; the market changes; demand changes. Successful entrepreneurs recognize that and are willing to try a different approach when something isn't working. In startup jargon, it's called pivoting. They can duck, dodge, dive to escape the metaphorical bullets of the entrepreneurial landscape while remaining laser-focused.

One local entrepreneur admitted to me without hesitation that being a pioneer is terrifying because it means you don't have a road map. As a founder, you have to become a jack of all trades. You are the manager, the IT department, the marketing department, and somewhere in between all of that, you have to get your work done.

开始可能只是一片丛林,绝大多数成功的企业家有敏锐的能力来快速适应他们的栖息地。从最初的创意变成最终的产品要经历太多的变故--不可预见的问题、市场的变化、需求的改变等等。成功的企业家意识到这些,并且在遇上困难时会愿意用别的方法达到目标。他们会在创业过程中保持专注。

有一位本地的企业家曾经毫不犹豫地向我承认,作为先锋是很可怕的,因为你没有地图。作为一名创业者,你必须是百事通。你是经理、IT部门、市场部,甚至是你全包了,你必须把事干完。


他们冒险 (They're risk takers)

Entrepreneurs are, above all, risk takers. They are willing to part ways with a job that offers a plush salary and benefits to pursue their idea or business. Or they start with nothing -- and no guarantee.

We often hear entrepreneurs' grandiose success stories, but we don't always hear about the long, tumultuous journeys that led them there. I once asked a solo founder about the scariest part of being an entrepreneur. He told me about the time his funds were dwindling and his wife called him from the grocery store checkout line to inform him their credit card had been declined. Now that's real.

企业家最重要的是要有冒险精神。他们会舍弃豪华的薪水和福利去追求自己的梦想和事业,起步时一无所有,也没有任何担保。

我们常听到一些关于企业家们的伟大成功故事,但并不知道他们是如何熬过那漫长、抓狂的日子的。我曾经采访过一位独立创业者,问他作为一位企业家最痛苦的是什么,他告诉我他的资金曾经见底,而妻子打电话来说在杂货店里,信用卡被拒付了。


他们富有想象力 (They're imaginative doers)

After working with several fledgling companies early in his career, Andrew Yang started to believe entrepreneurship could solve many of the problems plaguing both the economy and young professionals.

So what did he do? Yang created Venture for America, a nonprofit organization based on the Teach for America model, that recruits top college graduates to work for two years at emerging startups and early-stage companies in lower-cost cities like New Orleans, Detroit and Cleveland. Venture for America now has fellows working with startups in 12 cities across the United States.

Entrepreneurs see the world differently. Where other people see problems, they see opportunities. But it's one thing to have a great idea -- it's a whole other thing to see that idea through. Successful entrepreneurs don't just dream; they're willing to go out and create solutions.

Andrew Yang早期职业生涯中曾经在多家初创公司就职,他相信作为一个企业家,应该能够解决年轻人的就业问题。

他做了什么? Yang创建了Venture for America,这是一家基于教育美国模特儿的非赢利机构。这家公司招募顶尖大学的毕业生去一些新兴初创公司工作2年,地点通常为一些低消费城市,例如新奥尔良、底特律、克里夫兰等,现在这家机构业务已经扩展到全美的12个城市。

企业家用别样的眼光观察世界。别人看到的是困难,而他们看到的却是机遇。比一个伟大的创意更重要的是如何让创意变成现实。成功的企业家不只是梦想,他们愿意走出去解决问题。


他们自信 (They're confident)

At our hub, we have a saying plastered on the walls: Trust Your Crazy Ideas. It's the foundation for the work we do with every entrepreneur who walks through our doors. Every successful entrepreneur who built a great enterprise started with a crazy idea.

Here's a simple question: Who is the first innovator who comes to mind when you think about entrepreneurship? I would venture to say that whoever you thought of, at any given point in his or her life, someone called that person crazy. Entrepreneurs face doubt, not only from others but also from themselves. It's those entrepreneurs who are confident enough to believe in their ideas, and stick with them, that change the world.

在我们心中只有一个意念:相信自己的疯狂想法。每个成功的企业家的伟大事业都是来自于一个疯狂想法。

这里只有一个简单问题:是谁让你想到了要创办企业?我敢说,不管你自己想到了是谁给了你启发,这个人就是个疯子。企业家所面对的质疑不但来自别人,也来自他们自己。那些成功企业家对自己的创意很有信心,坚持前行,从而改变世界。


他们值得信赖 (They're trustworthy)

In the startup world, the success of an entrepreneur often hinges on building trust. Whether they're pitching to venture capitalists, accelerator program managers or potential future customers, entrepreneurs are essentially selling an idea or product that doesn't yet exist. It's all based on assumptions.

Time and time again, I've heard the words, "People don't invest in companies, they invest in people." Investors are constantly being pitched by entrepreneurs eager for capital. Before they can persuade someone to sign a check and infuse a startup's lean bank account, entrepreneurs must first convince the investor that they can be trusted.

After all, investors aren't doling out big bucks for charity. They are making long-term investments, and they want to know that their money is in good hands.

在创业初始阶段,成功企业家往往首先是建立信任。无论是争取风险投资、加速创业管理或者对待潜在的未来客户,企业家们基本上是在出售一个点子,是一种不存在的产品,它基于想象。

我曾经多次听到:“人们不会投资公司,他们只投资人。”投资人常常会为企业家的渴望所投资。在他们说服别人签下支票或者注入创业公司贷款帐户之间,必须让投资人觉得企业家值得信任。

最后,投资人不会把大笔的投资当作慈善活动,他们会长期观察,他们想知道他们的钱是否用在合适的地方上。

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